Huel, Nutritionally complete food, simply delivered

Huel is created and produced in Devon, but is delivered to the entirety of Europe, and many more countries around the world. You can use Huel 100% or you can just use it to cut out unhealthy snacks, it’s completely up to you. I personally use Huel during the day to replace my time pressured meals, e.g. breakfast and lunch. Then sit down to a “traditional” family meal in the evening. This gives me the best of both worlds. It’s made from real food (Oats, Brown Rice, Pea, Flaxseed, Sunflower and MCTs from Coconut) which has been turned into a powder for convenience.


Huel, which is created from a combination of the words Human and Fuel, is what we believe to be the future of food. The world faces serious challenges over its food production. The meat industry produces more greenhouse gases than all the planes and cars in the world combined. 30% of all food in the UK is wasted. And despite having enough to feed the world 1.5 times over, 800 million people don’t have enough food to eat.

Analogue Huel

This is where Huel comes in. We help solve all these problems by offering an ethical, 100% vegan, nutritionally complete product with no waste and a year long shelf life. Huel also has a low GI and very low sugar content, with no added sugar, no genetically modified ingredients, soy, eggs, dairy meat and animal products at all. Yet despite all this, it still remains high in protein and fibre, with at least 100% of the RDA for all 26 essential vitamins and minerals.

The idea came from when the co-founder, Julian Hearn, was on a diet plan for a former business of his. He had to stick to a strict diet to make sure he was getting all the nutrients his body needed, but found that making sure you got them all, and having all the time to prepare them, was a “nightmare”. That’s why he created Huel. It takes two minutes to prepare, and has 100% of the vitamins and minerals your body needs to thrive. People can gain or lose weight, eat healthier and save time all in the knowledge what they’re eating is sustainable and healthy.


Become a Hueler